UK TV audiences must have noticed the newest WinkBingo TV ad.
Released on the 14th of March, this new commercial has moved away from the earlier series of WinkBingo TV commercials in its basic concept. WinkBingo wanted to focus on the ‘good experience factor’ of playing online bingo at Wink. “WinkBingo is synonymous with winning and celebration” Alex Schneider, Art Director at Wink emphasises. The new ad is a crystallisation of exactly this statement.
Instead of going the path of regularly announcing the newest bingo promotions run by the website, and at Wink there is always lots of them, Wink opted to change tracks and zoom in on the fun and excitement to be had playing online bingo at Wink. In order to showcase the heightened fun factor, the concept of a regular online bingo player dancing like Fred Astaire in the classic Royal Wedding was finalized. The immortal dance sequence of Astaire dancing on the walls and on the ceiling was used as the inspiration as it could perfectly convey the unadulterated happiness to be experienced on playing and winning at WinkBingo.
As you know, this new commercial (named ‘Celebrate’) shows a regular female online bingo player playing bingo at WinkBingo and then celebrating her win. Such is the player’s happiness that her emotions lend wings to her feet and she dances all over her living room in sheer joy.
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